It's fitting that I'm attending a conference this week while
writing this message. The Intuit Accounting Professionals User
Conference is convening in Orlando. Attendees get to see demos
of new products, meet with the people who actually make the
programs at Intuit, and have their voices heard. This
particular conference is populated with people who all have
something in common - everyone uses at least one of the Intuit
family of products, in particular, QuickBooks in its various
iterations, and Lacerte. And we even have an option of getting
wake-up calls from Disney characters....
Gail Perry, CPA
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Next issue's theme:
Managing Sick Leave, Absences, Vacations
Accounting professionals who attend conferences this summer
will be signing up as usual for courses that bring them up to
date with the latest technical developments in tax and audit
and for courses that meet state ethics requirements, but they
will also be able to choose courses at conferences that are
devoted to major changes on the immediate horizon of the
profession or identify opportunities for practice development.
Accountants and QuickBooks ProAdvisors have converged this week
at Intuit Inc.'s first annual Accounting Professionals User
Conference to examine the issues that currently threaten their
ability to work productively across their most critical tasks.
Plenty of accounting professionals will hit the road this
summer and attend a conference. Most associations and
organizations schedule their meeting times for summer, after
the chaos of busy season and before we all settle back into a
routine in the autumn. Summer is also the time when we unwind
and think about family vacations. Many people combine work and
pleasure by traveling to a summer conference and bringing the
family along or having family join us when the conference ends.
Elevator speeches. 60 Second Commercials. 30 Second
Commercials. Personal Introductions. Networking Introductions.
Defining Statements. Positioning Statements. Which networking
introduction do you use? And when? And with whom?
The first Association for Accounting Marketing (AAM) annual
conference I attended was in 2001 in Toronto. Last week's
gathering in San Diego was a stark contrast. Oh, sure, some
things haven't changed, such as few CPAs in the mix. These
conferences are outstanding opportunities for a firm's managing
partner to accompany the marketing director they are sending.
Hopefully, someday that will be the norm rather than the