Editor's Note
We're so far past the days of questions like, "Do you use the
Internet?" and "Do you have an e-mail address" that no one
would dare ask those questions any more. But we're still just
getting our feet wet in this brave new cyber world that came
about in our lifetimes, and we can all be certain that we have
yet to find all of the ways in which we can take advantage of
our online presence.
This week we're offering some suggestions for moving your
Internet experience to the next level. Beyond the obvious
experiences you should already be enjoying - subscribing to
AccountingWEB e-newsletters and corresponding with us via
e-mail or comments on our Web site! - we hope you'll find some
new ideas that can help you improve your business.
Best regards,
Gail Perry, CPA
Managing Editor
editor@accountingweb.com
Next Issue's Theme:
Internet Beyond recruiting: Working with campus groups
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Marketing core services and niche practices after Sarbanes-Oxley
The Sarbanes-Oxley Act of 2002 turned six years old on July 30.
One result of the many far-reaching effects of the legislation
has been the growth of specialized practices in small and mid-
sized accounting firms that auditors are prohibited from
providing by the Securities and Exchange Commission's post-
Sarbanes rules. The specialized services, called the niche
practices, are designed to meet the needs of clients audited by
larger firms, and have become an important focus for marketing
in the smaller firms, in addition to their ongoing marketing of
core audit and tax services.
more >>
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Web-based 401(k) management tools popular with small business employees
Offering employees in small businesses an opportunity to save
for retirement in a company-sponsored plan is no longer enough,
small business owners are discovering. Their employees want the
same kind of access to information about their accounts and
tools that can help them manage their accounts that employees
in large companies have.
more >>
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