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This Issue's Theme: Using Technology to Communicate with Clients September 12, 2008  
Editor's Note
We're so far past the days of questions like, "Do you use the Internet?" and "Do you have an e-mail address" that no one would dare ask those questions any more. But we're still just getting our feet wet in this brave new cyber world that came about in our lifetimes, and we can all be certain that we have yet to find all of the ways in which we can take advantage of our online presence.

This week we're offering some suggestions for moving your Internet experience to the next level. Beyond the obvious experiences you should already be enjoying - subscribing to AccountingWEB e-newsletters and corresponding with us via e-mail or comments on our Web site! - we hope you'll find some new ideas that can help you improve your business.

Best regards,
Gail Perry, CPA
Managing Editor
editor@accountingweb.com


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Internet Beyond recruiting: Working with campus groups




Secure portals increasingly popular to improve client relationships

Accounting firms looking to improve customer service are turning to secure Internet portals to exchange and share information with their clients. The result is broader, clearer communication and increased efficiency. more >>
Embracing the Internet as a marketing tool

Every CPA firm has a Web site, but how many of them are using technology to their best advantage in the marketplace? more >>
Marketing core services and niche practices after Sarbanes-Oxley

The Sarbanes-Oxley Act of 2002 turned six years old on July 30. One result of the many far-reaching effects of the legislation has been the growth of specialized practices in small and mid- sized accounting firms that auditors are prohibited from providing by the Securities and Exchange Commission's post- Sarbanes rules. The specialized services, called the niche practices, are designed to meet the needs of clients audited by larger firms, and have become an important focus for marketing in the smaller firms, in addition to their ongoing marketing of core audit and tax services. more >>
Web-based 401(k) management tools popular with small business employees

Offering employees in small businesses an opportunity to save for retirement in a company-sponsored plan is no longer enough, small business owners are discovering. Their employees want the same kind of access to information about their accounts and tools that can help them manage their accounts that employees in large companies have. more >>
E-mail newsletters grow in popularity and help small businesses gain visibility

More and more small business owners are turning to the Internet for cost-effective ways to market to target audiences, using e- mail newsletters that allow them to connect with customers and potential customers. more >>
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