August 30, 2011

Sponsored Links: New Checkpoint Learning Subscription Packages Increase revenue by partnering with technology innovators like SurePayroll Turn your advertising around Creative leadership: How organizations can enable leaders to innovate Most people believe creativity is initiated by ideation or brainstorming. But it actually begins much earlier. The path to differentiation starts by seeing what others do not – connecting the dots among what, at first glance, might appear to be unrelated activities or data. Read On... Bob's Barbecue Where do you stand on value pricing? The Bob's Barbecue video created by VeraSage Fellows Greg Kyte and John Shaver uses comedy to take a jab at the billable hour. Read On... Personal marketing tips for hungry cockroaches and CPAs With the Great Recession upon us, are CPAs like cockroaches, scrambling around for crumbs in the kitchen in the middle of the night? Allan Boress sees a connection, but warns that, unlike cockroaches, CPAs need some marketing instincts to help them figure out where to find the crumbs. Read On... Talent is overrated Scott Heintzelman shares his reacation to Geoff Colvin's book on what makes a great performer - in any field. Read On... The client/CPA perception gap: Clients want more new and different services than most CPAs think One-fourth of clients surveyed say they'd leave their current CPA firm because it might not have the new or different services that the client needs. Only about 15 percent of CPAs seem to be aware of the danger. Read On...   I'd like to tie all of the articles in today's Careers e-newsletter together in one bundle and call it: Jumpstart your career. Too often we stick with the status quo. We probably don't even stop to think about it, but if we did, we might see ourselves on a treadmill, going through the same motions, day after day, without giving consideration to taking the reins of that wagon that is pulling our careers along and turning it in a new direction. Read On... Best wishes, Gail Perry, CPA Editor-in-Chief editor@accountingweb.com New Checkpoint Learning Subscription Packages Our single-price comprehensive subscriptions are an industry first, bringing all of your CPE needs together: online and print-based self-study courses; webinars; CPE tracking and compliance monitoring; plus huge discounts on live seminars and conferences! Call 800.231.1860 to learn more about this new way to save on CPE from Thomson Reuters. Build Profits with Minimal Investment and Time When You Become a Tech Savvy Accountant Discover how little it takes to increase revenue and save time by partnering with technology innovators like SurePayroll. The online alternative for small business that provides value to your customers and a lift to your bottom line.  Get your complimentary Whitepaper now. Market Your Product Through AccountingWEB! Our advertising programs offer a variety of elements and methods which may be combined or used individually as your marketing initiatives dictate. All campaigns include full metrics to measure impact and effectiveness. Linda Monroe Account Executive E-mail me Nicole Jones-Kinney Account Executive E-mail me Unsubscribe from the monthly Careers e-newsletter Copyright © 2011, Sift Media US, Inc. All rights reserved. P.O. Box 2252, Westerville, OH 43086-2252 The Sift Media Portfolio includes: AccountingWEB.com |  USBusinessForums.com |  GoingConcern.com