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December 4, 2009    
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Does Your Professional Liability Insurance Cover Identity Theft?
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Editor's Note
If you think you've done all you can to market your accounting services, I can assure you there are at least a few new ideas in this newsletter that you have yet to try. And I'm not talking about hiring a pro and spending lots of money. There are simple steps you can take that can improve your business and won't cost a dime.

As always, feel free to comment on any of our articles by clicking the "Click here to comment" option at the bottom of an article or by contacting me.

Best wishes,
Gail Perry, CPA
Managing Editor
editor@accountingweb.com
Does Your Professional Liability Insurance Cover Identity Theft?
CPA Mutual CPAMutual Insurance Company of America realized there was a gap in the professional liability coverage offered to CPAs because policies did not cover identity, the loss of data, and the expenses related to discovering, notifying, and repairing the damage. CPAMutual has created a new professional coverage policy endorsement that covers data breach and identity theft issues as they relate to your accounting firm and your clients. Download an example of this coverage.
Talk tracking to me: Secrets of e-mail marketing
The beauty of e-mail marketing – and Internet marketing in general – is that it is the most trackable advertising medium on the planet. In a relative instant you can tell what's working, what isn't, and adjust your e-mail copy, creative, and offers accordingly.
Allan Boress blog: Who should be involved in business development?
A fellow recently approached me at a conference I was speaking at and asked me about who in their firm should be involved in practice development. It was his opinion that only a handful should participate, whereas I mentioned that everyone should be included.
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7 Ways to keep marketing even when you're busy
Marketing when busy with client work is a challenge for both beginning and experienced professional service providers. To keep a professional service practice thriving and to avoid the agonizing cycles of feast and famine, it is critically important that you never stop marketing.
Sally Glick blog: CEOs Want Information!
When you are looking for new ways to distinguish your firm, no matter what size you are, keep in mind that one of the keys to opening the door with prospects is to present them with competitive information.
Break free: Five marketing challenges holding back your CPA firm
In today’s topsy-turvy world, many accounting firms are struggling to find answers to an economy that keeps raising new questions. So how does a CPA firm market during these challenging times?
Michelle Golden blog: How should sales and marketing functions be aligned in a CPA firm?
All marketers should be able to identify ideal prospects and introduce them, very effectively, to the capabilities of the firm. Many marketers are adept at coaching partners/team members on conducting sales calls and by critiquing sales techniques.
Does Your Website Need an Extreme Makeover? – No Obligation to Try
Emochila Emochila is the nation's leading website developer for CPAs. Included is a client portal which allows you to send and receive files that are too big or personal for email. We have THOUSANDS of happy customers who know A WEBSITE IS FOR EXISTING CLIENTS, not just prospects. On our websites you can securely post .pdfs of clients' tax returns online. We EVEN write newsletters that can be automatically emailed to your clients. Click here to try it free.
Kaplan Weekly Quiz
Kaplan Are you prepared for the CPA exam? Test your knowledge and keep your skills sharp by taking the weekly CPA Exam Quiz, brought to you by Kaplan Schweser CPA Review and AccountingWEB Education & Careers Zone. New questions will be posted for each section weekly. Take this week's quiz.
E-Newsletter Marketing Works!
Successful online lead generation campaigns depend on some tried and true principles of advertising…the right frequency and consistency of your message to the right target. We guarantee a successful online campaign. Contact us today!
Diane Williams, Sales Manager, 866-688-1678 x 17 dwilliams@accountingweb.com
Kathy Costa, Account Executive, 866-688-1678 x 13 kcosta@accountingweb.com
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