There are so many options these days for targeted marketing on a local level.†
Sure, thereís direct mail, Google search, etc., but the other night I was surprised
by a marketing action that falls within this scope.† The evening prior to our local
high school's home football game I received a phone call with a recorded message
inviting me to the game.† It had all of the critical details, such as time, cost and
opponent.† Iím guessing this marketing action yields a great ROI for the school system.
Local targeted marketing discussion for the next management team meeting?
Questions & Advice
Our company sells cosmetic treatments at discounted rates based
on the number of treatment sessions purchased. Clients are
required to prepay in order to "lock-in" the price. I know that
the revenue has to be recognized only when a treatment is
received. My question is do we have to or should we keep the
prepaid funds received in a separate account from our operating account?
What about best practices?
Add your input!
Homeowners association financial reporting
A reader has questions on how to report interest earned on a
reserve fund, transfers in and out of the reserve account, and
contributions made to the variance account for a homeowner's
Share your suggestions today!