November 6, 2008
Publisher's Note
There are so many options these days for targeted marketing on a local level.† Sure, thereís direct mail, Google search, etc., but the other night I was surprised by a marketing action that falls within this scope.† The evening prior to our local high school's home football game I received a phone call with a recorded message inviting me to the game.† It had all of the critical details, such as time, cost and opponent.† Iím guessing this marketing action yields a great ROI for the school system.

Local targeted marketing discussion for the next management team meeting?

Rob Nance
Publisher
AccountingWEB, Inc.

publisher@accountingweb.com



Change in the Wind

Su-do-ku and Mental Agility

Of Landslides and Watersheds

Capturing buyers' attention: What makes a value proposition compelling?


Questions & Advice

Unearned revenue

Our company sells cosmetic treatments at discounted rates based on the number of treatment sessions purchased. Clients are required to prepay in order to "lock-in" the price. I know that the revenue has to be recognized only when a treatment is received. My question is do we have to or should we keep the prepaid funds received in a separate account from our operating account? What about best practices?
Add your input!

Homeowners association financial reporting

A reader has questions on how to report interest earned on a reserve fund, transfers in and out of the reserve account, and contributions made to the variance account for a homeowner's association.
Share your suggestions today!



Free Whitepapers
Approaches to the Development and Maintenance of Professional Values, Ethics and Attitudes in Accounting Education Programs

B-to-B Lead Generation: Marketing ROI & Performance Evaluation Study

Archives
Visit AccountingWEB's complete archives by following the links below:

E-Newsletters, Supplements, and Audio Features



Top News
IRS seeks addresses for undeliverable refunds and stimulus payments

The Internal Revenue Service is looking for taxpayers who are missing more than 279,000 economic stimulus checks totaling about $163 million and more than 104,000 regular refund checks totaling about $103 million that were returned by the U.S. Postal Service due to mailing address errors. more >>
CCH Small Firm Services expands its reach to smaller tax practices
Ohio Accounting Show's expanded schedule reaches more than 2,000 CPAs
Student/Career News
New generation of workers want technology their way

Millennial generation students and employees (those aged 14 to 27) expect to use their own technology and mobile devices for work and are increasingly choosing their place of employment based on how accommodating companies are to their personal technology preferences, according to a survey released today by Accenture. more >>
Four tips for jumpstarting your career during harsh economic times
For young accountants, communication is key to developing successful
     client relationships
Firm/State/People News
Baltimore CFOs play golf to raise money for cancer research

Hudson Financial Solutions, which provides companies with a range of consulting and project management services in accounting, finance, and audit-related functions, hosted its Second Annual Hudson Charity Golf Tournament at Renditions Golf Course in Davidsonville, MD, on October 17, 2008. All proceeds from the event support the Pediatric Oncology program at the Sidney Kimmel Comprehensive Cancer Center at Johns Hopkins. more >>
PKF Texas wins prestigious award
Atlanta firms announce merger
Maryland CPA firm announces AAA appointment
You are currently subscribed as {email} to the HTML e-mail version, Unsubscribe here.
If you experience any problems, please Contact Us

Click Here to swap to the 'Text-Only' version, change your e-mail address, your password information, modify subscriptions, and update your personal profile information.

Please allow up to ten (10) business days for unsubscribe orders to be processed. Thank you for your patience.

© Copyright 2008 AccountingWEB, Inc. All rights reserved.

AccountingWEB.com
P.O. Box 2252, Westerville, OH 43086-2252
"Your Profession. Your Community."

Powered by


The AccountingWEB Portfolio includes:

AccountingWEB.com | AccountingWEB.co.uk | AccountingWEB.nl